Towards a better understanding of the Organizational Characteristics that affect Acceptance of Big Data Platforms for Academic Teaching

In today's era of information, data has been growing at an exponential rate to become big data, and it needs platforms to allow users to govern, access, deliver, analyze, and use these huge databases. Academics in higher education need to utilize these platforms in teaching to enrich and empower the educational experience of their students of these institutions. The purpose of the current study is to investigate the impact of organizational characteristics on the acceptance of big data platforms for academic teaching among higher education institutes in Malaysia. 143 respondents participated to examine the effect of organizational characteristics (Management Drive, Bandwagon Pressure, and Training) on the acceptance of big data platforms for academic teaching. Besides, examining the moderating role of task technology fit. The results illustrate that management drive, bandwagon pressure has a significant impact on the acceptance, with an insignificant impact of training on the acceptance. However, task technology fit has not moderated any of the proposed relationships. This study would give insight for the higher education institutes managements to improve their academics acceptance of the big data platforms in teaching and therefore drive them to use the aforementioned platforms

Customer relationship management framework for center of information and communication technology UniversitiTeknologi Malaysia

The Customer Relationship Management (CRM) model has attracted significant interest since its existence. Basically, the model can be characterized by the relationship it establishes between an organization and its customers. For an organization to reach its full potential in executing a CRM-based business operation, customer satisfaction, customer-centric business and customer relationship development must be at the fore-front. The benefits of adopting a CRM approach to business ranges from rewards in customer satisfaction, loyalty and a long run profitability. The challenge often associated with the CRM is that its implementation can be considered to be elusive given the fact that it appears differently to many organizations. And so there has been no specific way of executing CRM model. In some instances of implementation the organization in question might disregard some vital aspect of the CRM model, such as a company-wide, cross-functional, customer-focused business re-engineering process, that are required for the CRM to be effective. Given the fact that the CRM is basically technology driven, does not mean that it should be viewed or implemented technology-wise. When it is viewed as a technology-only solution it is more likely to fail. Therefore, managing the CRM requires the integration and a balanced combination of technology, process, and people. In this study a CRM model that can restructure operations and relationship satisfaction between the CICT organization and its customers is developed. In the proposed CRM-based model for the CICT, the model is developed to address CICT-customer related problems. Using a qualitative and a quantitative analysis method, the customers to CICT relationship were determined. Through experimental validation it can be shown that the performance indication for the CICT to customer relationship is poor. Hence, a CRM-driven CICT is important for the organization to achieve customer satisfaction with increased profitability